The Coca-Cola logo is identifiable in other writing-systems, here written in Cyrillic. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. A renewal of interest in craftsmanship and quality also provided the artists and companies with a greater interest in credit, leading to the creation of unique logos and marks.īy the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. The first logo to be trademarked was the Bass red triangle in 1876 Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Consultancies and trades-groups in the commercial arts were growing and organizing by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. The arts were expanding in purpose-from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks, and the development of printing technology.Īs the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Work with passionate and enthusiastic people.Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.Work in a multinational office (25 different nationalities).A genuine commitment to your learning & development.Outstanding organisation skills and attention to details.
#EF ENGLISH LIVE LOGO PLUS#
Fluency in European language(s) is a plus.Preferably a University graduate or currently studying Marketing degree.Good analytical skills and ability to run and interpret reports.Experience with Marketing Cloud (Exact Target), Ampscript and/or SQL a major plus.CRM and email marketing experience essential.Assisting the team in implementing new marketing systems.Maintaining marketing report portfolio up to date and provide insights based on performance analysis.Creating assets, emails, landing pages to support the existing and new Marketing Experiences.Working with the team to brainstorm, build and deploy new Marketing Experiences.Managing the planning, development, and execution of non-PPC acquisition campaigns.We are looking for a dynamic, positive individual with great interpersonal skills, who likes a challenge. The successful candidate will manage, monitor and optimize our marketing campaigns across a number of engagement channels including - but not limited to - email, SMS, push messages, social medi, while working closely with an international team on innovative marketing projects. We are looking for a highly motivated Marketing Executive with strong organisation skills and attention to details to join the EF English Live international marketing team based in London. When you join EF, you join a global community working in more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. People are core to everything we do at EF-together, we help turn our customer’s dreams into life-changing opportunities. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-help turn dreams into opportunities for people of all ages and nationalities. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. At EF we believe that the world is better when people try to understand one another.
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